LecturesLecture slides will be added after every class. Guest speaker e-mails can be found under their entry in the Guest Bios page.
| Lecture Slides | Speaker Bio | Description |
| Lecture 1 | Ken Pickar | Introduction, Course Expectations |
| Lecture 2 Library Resources |
Ken Pickar Kristin Buxton |
Introduction continued, Candidate Ideas Library Business Resources |
| Lecture 3 | Ken Pickar | Teamwork, Vision Statements |
| Lecture 4 IP and Patent Lecture |
Ken Pickar Fred Farina |
Marketing Information on Patents and IP from Caltech Office of Tech Transfer (OTT) |
| Marketing Overview Business Models |
Ken Pickar Ken Pickar |
Principles of Marketing to Consider Introduction to business models, How to stucture your business |
| Lecture 6 | Ken Pickar | Porter's 5 Forces, SWOT Analysis (Midterm information sent in e-mail to class) |
| Lecture 7 | Ken Pickar | How to Read Financial Statements, Findings Sources of Money |
| Upcoming Events/ HW 3 How to Organize Sales |
Ken Pickar Bill Collins |
Upcoming Events and HW 3 (Due Tues. Feb 19th) How to setup initial sales, what to look for in sales development |
| Lecture 9 (Guest) | Bernie Daina | Applying Psychology to Organizational Design, Choosing Executives |
| Lecture 10 (Guest) | Jim Brown | How to Write a High-Tech Business Plan |
| Lecture 11 | Ken Pickar | Financial Modelling for Business |
| Lecture 12 | Ken Pickar | Ethics |
| Lecture 13 | Ken Pickar | Information for Final, Corporate Organization |
| Lecture 14 | Ken Pickar, Rahul Deb | Sample Financial Model, Feel free to use as a Template |
| Lecture 15, Last Lecture | Ken Pickar | Notes on Pricing, Class Survey and Summary |
| Outsourcing Notes | Ken Pickar | Summary of outsourcing notes, not given as lecture in class, but for student reference |