E106. Internet Business. 9 units (3-0-6); first
A New Course, INTERNET BUSINESS (E106) is being offered this quarter. The Course will cover the application of Internet technology to business problems. We will cover traditional companies as well as start-ups. No previous courses are necessary, though courses in Economics, Management of Technology and Entrepreneurship are helpful. We will use lectures, team written case studies and guest lecturers from Caltech and from a variety of companies in different phases of their life cycle. The course will cover such subjects as first mover advantage, value chains, networks, clicks vs. bricks, business models, pricing, marketing etc.
For further information, call or e-mail:
Dec. 1, 2000
Nov. 30, 2000
All homework and
Term Reports are due Dec 1 (tomorrow) at Prof. Pickar's office by 5pm.
For the term reports, we require both a hard copy and electronic file
(e-mailed to me).
Nov. 28, 2000