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1. Performance Perks Up
   Women's Wear Daily Swimwear Supplement 07/98
   
2. Nike Realigns, Giving Most Sports Their Own Team
   Footwear News 06/29/98
   
3. Nike creates unit for ACG outdoor brand
   Advertising Age 06/29/98
   
4. Nike's 'Women's Initiative' Gives Bras a Boost
   Sporting Goods Business 06/22/98
   
5. SGB Guide To Inline 1998: The Stuff
   Sporting Goods Business 06/22/98
   
6. Advertising: Nike will focus on the soccer and women's sports markets while making cuts in its budget
   New York Times 05/11/98
   
7. Nike Laying Off 1,600 Workers as Net Sinks 69.2%
   DNR 03/20/98
   
8. Once Behind the Pack, Adidas Vies for the Lead
   New York Times 03/19/98
   
9. Tripped Up by Too Many Shoes, Nike Regroups
   Wall Street Journal 03/03/98
   
10. Nike sets hefty ad budget for launch of new Alpha line
    Advertising Age 02/09/98
    
11. Protecting the investment: Endorser-mentor matchup becoming part of the game
    USA Today 01/08/98
    
12. News Briefs: Nike
    Sporting Goods Business 01/06/98
    
13. Just Doing It
    Wall Street Journal 01/06/98
    
14. If the Shoe Fits: Nike builds customer-info database
    Footwear News 12/29/97
    
15. Kenyans Trying That Other Cross-Country
    New York Times 12/20/97
    
16. Nike To Introduce First New Technology Since Air At The Super Show '98
    Sporting Goods Business 11/10/97
    
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