Nike's new Fun Police ad campaign is seen as effective by 43% of surveyed young adults (18-24) and 45% like it a lot, according to the USA Today/Louis Harris consumer poll of national ads. The humorous 8-ad campaign features National Basketball Association stars including Gary Payton of the Seattle Super Sonics and Kevin Garnett of the Minnesota Timberwolves. The players are seen chasing down a foul-happy referee, VIPs who take courtside seats away from kids and fellow players who won't pass the ball. The ads had especially favorable ratings among African Americans, with 49% giving an enthusiastic review, vs 19% of whites and 17% of Hispanic viewers; but gender didn't make much of a difference, with 21% of women and 26% of men liking them. However, 19% of surveyed consumers did not like the ads, a slightly higher rating than for over 140 ad campaigns polled. The ads received the lowest ratings among consumers over age 50 and those making over $50,000/yr.