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New York Yankees shortstop Derek Jeter will be featured in new <B><FONT COLOR=BLUE>Nike</FONT></B> ads

Having jumped

New York Yankees shortstop Derek Jeter will be featured in new Nike ads

Brandweek, page 16
September 14, 1998
[What follows is the full text of the article.]



Having jumped from Fila to Nike earlier this summer, New York Yankees shortstop Derek Jeter will be one of very few athletes to get two commercials from competing brands in the same year. Fila cooked up a campaign dubbed "Can You Jeter?" early this season for the intro of his signature shoe. Now Nike will put him in its latest round of its "What are you training for?" campaign from Wieden & Kennedy, Portland, Ore. The spot will break during MLB post-season play.



©Copyright 1998 BPI Communications, Inc.




Topics Companies SIC Code Descriptions
Marketing campaign Nike Inc 3149 - Footwear, except rubber, nec



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