Nike has launched new television ads that feature three WNBA players, including Los Angeles Sparks' Lisa Leslie, whose signature shoe is "the Total Air 9"

SELLING THE WNBA

Nike has launched new television ads that feature three WNBA players, including Los Angeles Sparks' Lisa Leslie, whose signature shoe is "the Total Air 9"

Plain Dealer , page 2-H
July 05, 1998
[What follows is an abstract of the original article.]

Nike has launched new television ads that feature three WNBA players. The ads highlights Los Angeles Sparks' Lisa Leslie's signature shoe, "the Total Air 9," which is already on the market; Houston Comets' Cynthia Cooper's "Air Shake 'Em Up," which will hit the market in August; and the fourth version of Houston Comets' Sheryl Swoopes' "Air Swoopes," which will hit the market in September. The Cleveland Rockers are also promoting itself by taking WNBA commercials produced for all 10 teams and customized the video with actual footage from Rockers games last season.


Topics	Companies	SIC Code Descriptions
Marketing campaign	Nike Inc	3149 - Footwear, except rubber, nec
		7941 - Sports clubs, managers, & promoters