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      ACCESSION NO: 02268302
     ARTICLE TITLE: Nike, W&K exec moves key to 'reinvent' plan
                    ''Nike has restructured many facets of its business 
                    into separate units (Nike Golf, Jordan Brand, Nike 
                    Hockey, etc); personnel changes are also made to 
                    improve advertising efforts''
            SOURCE: Advertising Age, v69, n41, 981012, p. 24
              ISSN: 0001-8899
          LANGUAGE: English
      AVAILABILITY: 

          ABSTRACT: Nike has created separate units for certain parts of 
                    its business, including the new Nike Golf, Nike ACG, 
                    Nike Hockey and Jordan Brand. The firm's ad agency, 
                    Wieden & Kennedy (Portland, OR) has also made 
                    changes to its Nike account as part of a bigger 
                    agency reorganization. CEO Dan Wieden is acting as 
                    leader of a global team to monitor 5 regional 
                    offices--Amsterdam, London, New York, Tokyo and 
                    Portland. The article includes some additional 
                    information.
 PRODUCT CODE/NAME: Athletic footwear, except rubber (314900)
     INDUSTRY NAME: Consumer Products
                    Footwear
                    Sporting goods
      COMPANY NAME: NIKE INC
 GEOGRAPHIC REGION: North America (NOAX)
                    United States (USA)
       USA/NON-USA: USA
  BUSINESS SUBJECT: All company
                    All market information
                    Corporate strategy
                    Marketing campaign