LEXIS®-NEXIS® Academic Universe

LEXIS(R)-NEXIS(R)

Document 13 of 67.

Copyright 1998 Information Access Company,
a Thomson Corporation Company;
ASAP
Copyright 1998 Capital Cities Media Inc.
WWD

September 17, 1998

SECTION: No. 186, Vol. 175; Pg. 10; ISSN: 0149-5380

IAC-ACC-NO: 21147359

LENGTH: 127 words

HEADLINE: NIKE SWINGS AT GOLF; Brief Article

BODY:
NIKE SWINGS AT GOLF: Nike plans to unveil its first women's golfwear line this afternoon at the Motown cafe in New York. The 35-piece collection, which features shorts, skirts, sweaters, pants and jackets, will be shipped to specialty stores, pro shops and department stores in December. It will wholesale from $ 45 to $ 80.

"Our research showed that consumers are finding limited choices for golfwear. There's a lot of florals and pinks out there, but we're definitely going after a sporty look," a Nike spokeswoman said. "We found that a lot of women are buying their golf clothes at places like Gap and Banana Republic. Our line speaks to that customer."

Pro golfer Kelli Kuehne, who endorses Nike, will appear in advertising for the golf line.

LANGUAGE: ENGLISH

IAC-CREATE-DATE: September 24, 1998

LOAD-DATE: September 25, 1998