Brazil top eight athletic shoe brands ranked by percent market share for 1997, with market share for the first half of 1997 vs the first half of 1998

Tenis nacional impoe-se no mercado

Brazil top eight athletic shoe brands ranked by percent market share for 1997, with market share for the first half of 1997 vs the first half of 1998

Gazeta Mercantil, page C-5
September 17, 1998
[What follows is an abstract of the original article.]

The ranking of the major footwear makers in Brazil breaks down as fol lows:

Sao Paulo Alpargatas owns the Rainha, Topper and Mizuno brands in Brazil. Calcados Azaleia owns Olympikus. Nearly 60 new Rainha products will be launched this year, while Olympikus will launch 50. Olympikus plans to invest over R$5mil in marketing this year. Rainha plans to invest R$8mil in marketing in 1998, while Topper and Mizuno will invest together R$14mil. In 1997, 80mil pairs of shoes were sold, while sales fell 15% in the first half of 1998.

Table 1

Brands         1st half '97   1997 (full)   1st half '98
Olympikus       9.3%            9.8%            12.2%
Rainha          4.8%            5.8%             8.4%
Nike            3.9%            5.0%             4.3%
Topper          3.8%            4.1%             4.0%
Reebok          3.0%            3.1%             2.6%
Try On          3.4%            3.6%             2.9%
Penalty         1.6%            1.7%             2.3%
Mizuno          1.3%            1.7%   1.5%


Topics	Companies	SIC Code Descriptions
Ranking	Mizuno Corp	3149 - Footwear, except rubber, nec
Market share	Nike Inc
	Penalty
	Reebok International Ltd