January 2009: Thanks to SangMok Lee
			average transaction price	ave shelf price	ave ad price	in sample market share	sgmnt	cals	fat	suger
1	KG	CornFlakes	1.81	1.95	7.109	5.67	Fam	100	0	2
2	GM	Cheerios	3.16	3.47	7.287	4.38	Fam	110	2	1
3	KG	RiceKrispies	2.96	3.2	6.034	4.04	Fam	120	0	3
4	KG	FrostedFlakes	2.52	2.68	7.867	3.82	Fam	120	0	13
5	KG	RaisinBran	2.34	2.5	5.591	2.73	Fam	200	1.5	18
6	GM	Total	3.61	4.04	3.926	2.36	Adult	110	1	5
7	GM	HoneyNutCheerios	3.14	3.41	4.03	2.26	Fam	120	1.5	11
8	KG	SpecialK	3.48	3.78	3.531	2.16	Adult	110	0	3
9	PT	GrapeNuts	2.14	2.29	6.74	2.12	Adult	200	1	7
10	NB	SpoonSizeShdWt	2.81	3.05	0.025	2.08	Adult	170	0.5	0
11	QK	100%Natural	2.24	2.55	1.612	1.96	Adult	220	8	13.5
12	KG	FrostedMiniWheats	2.62	2.75	6.106	1.84	Adult	170	1	10
13	KG	NutriGrain	2.87	3.1	2.508	1.55	Adult	100	1	0
14	KG	Mueslix	3.31	3.58	1.975	1.53	Adult	200	4	13
15	GM	Wheaties	2.55	2.86	2.257	1.52	Fam	110	1	4
16	PT	RaisinBran	2.23	2.57	4.361	1.46	Fam	190	1	20
17	RL	Muesli	3.34	3.93	0.215	1.26	Adult	210	2.7	14
18	KG	CornPops	3.51	3.69	3.198	1.46	Fam	120	0	14
19	GM	RaisinNutBran	2.98	3.22	1.659	1.35	Adult	210	4.5	16
20	GM	Basic4	3.27	3.63	2.51	1.31	Adult	210	3	12
21	GM	CocoaPus	3.46	3.67	2.097	1.28	Kids	120	1	14
22	GM	GoldenGrahams	3.24	3.54	2.953	1.24	Kids	120	1	11
23	GM	Cinn.ToastCrunch	3.36	3.56	2.963	1.23	Kids	130	3	10
24	KG	FrootLoops	3.53	3.76	3.11	1.2	Kids	120	1	15
25	KG	LowFatGranola	2.68	3.1	2.327	1.17	Adult	190	3	12
26	GM	Trix	3.96	4.22	3.236	1.13	Kids	120	1.5	13
27	GM	Triples	2.33	2.8	3.036	1.12	Adult	120	1	6
28	KG	Crispix	3.28	3.49	3.225	1.12	Adult	110	0	3
29	GM	Kix	3.67	3.93	3.801	1.08	Kids	120	0.8	6
30	GM	LuckyCharms	3.45	3.72	3.079	1.08	Kids	120	1	13
31	GM	AppleCinn.Cheerios	3.02	3.35	3.12	1.06	Fam	120	2	13
32	KG	CracklinOatBran	3.19	3.51	2.279	1.06	Adult	190	6	15
33	NB	BigBiscuitShdWt	2.79	3.05	0	0.99	Adult	156	1.2	9.6
34	PT	HoneyBunchesofOats	2.85	3.18	3.749	0.95	Adult	125	2.2	6
35	PT	GreatGraines	2.9	3.43	2.648	0.89	Adult	215	5.5	10.5
36	GM	OtmlRaisinCrisp	2.71	3.04	1.641	0.97	Adult	210	2.5	19
37	QK	OatSquares	2.43	2.71	1.472	0.94	Adult	220	3	9
38	RL	RiceChex	3.4	3.53	0.875	0.89	Adult	120	0	2
39	GM	TotalRaisinBran	3	3.5	1.874	0.89	Adult	180	1	19
40	KG	Product19	3.38	3.7	1.408	0.89	Adult	100	0	4
41	KG	AppleJacks	3.64	3.91	1.465	0.84	Kids	120	1	16
42	QK	CaptCrunch	2.55	2.86	1.714	0.83	Kids	105	1.5	11.5
43	NB	ShreddedWheat	2.82	3	2.925	0.8	Adult	160	0.5	0
44	PT	FruityPebbles	3.21	3.48	1.71	0.83	Kids	110	1	12
45	GM	Clusters	3.14	3.52	1.425	0.78	Fam	210	3.5	14
46	KG	CinnamonMiniBuns	2.75	3.14	0.002	0.76	Fam	120	0.5	12
47	KG	DoubleDipCrunch	3.01	3.52	1.454	0.73	Adult	110	0	11
48	GM	MultiGrainCheerios	3.34	3.74	2.52	0.75	Fam	110	1	15
49	PT	Honeycomb	3.4	3.67	2.567	0.74	Kids	110	0	11
50	QK	Popeye	1.77	1.77	0	0.67	Kids	120	1	13.3
51	basketof	allotherbrands	2.68		0.645	24.29